PUBLIC & PRESS RELATIONS
We’ve put our best heads together to form a team who speak all languages from property sales and business, travel and hotels, fashion and lifestyle, gastronomy and food to fitness and health. What unites us is a demand for expertise and creativity in all measures, whether that be through analogue or digital means or on social media. From the market launch of a new brand, product and event PR, influencer and talent relations to corporate communications, but also in times of change and crisis. We’re not simply “yes men”, we’re consultants – and good advice also means doing our best to get the most favourable outcome in terms of cooperation.
LIVE & CREATIVE COMMUNICATION
Some things you have to get up close and personal to in order to understand them in their entirety. From press conferences, press days, fashion shows, film premieres, shop openings, hotel openings, intimate dinners for key opinion leaders to gala dinners, we act as curators and coordinate partners, timings, process as well as multiplication. We stand front-of-house, ready to be a professional face to the outside world. We develop experiences, creative communication activities and guerrilla campaigns that tell a story, connect on an emotional level and have a lasting effect – and in doing so make products, brands and companies tangible.
SUPERSIZE MY CAMPAIGN
Although we don’t claim to be advertisers, we know what makes a good story and who to tell it to in order to increase public awareness and visibility. The supreme discipline of communication is integration. But this can only be achieved when agencies form an alliance, because, to tell you the truth, full-service agencies are a myth. It takes more than a 30-second window or a Citylight poster to fully explain some issues. It’s worthwhile taking the time to create the basis for social understanding early on and to position, explain, emotionalise and develop the messages in the relevant media throughout the course of the campaign.
In times like these, it’s no longer enough to simply do good work. It is also important that people notice you doing this – with your own profile, clear strategic positioning, topics, theses and consistent tonality. We support experts, forward thinkers and leaders in defining all this for themselves and taking a clear position to the outside world. We understand corporate goals, visions and responsibility and develop a communication agenda that gives leaders traction with their messages and concerns. Because when the air up there gets thinner and thinner, you need objective exchange at eye level. Safe space, safe stage.