Loebell Nordberg,PR Agentur Wien, public relations wien

ANDAZ, market launch

APRIL 2019 – LOEBELL NORDBERG played a role in the market launch of the younger Hyatt brand "Andaz" throughout the pre-opening, opening and post-opening phases of the new label in the trendy Belvedere quarter. The brand positioning was designed to harmonise with the Hyatt umbrella brand, with the focus placed on the assets of the newer brand and its target market.